Modadoro was born out of a school project at the University of Toronto in Toronto, Canada in 2014. A course we took required students to look at areas in the science field that were ripe for innovation. Our research showed that science students were dissatisfied with current lab coat offerings. That was the start of our journey.
The name Modadoro is derived from Italian. Alex - one of our founders - spent many years in this beautiful Mediterranean country that everybody around the globe knows as a fashion powerhouse. In Italian Adoro la Moda means "I love fashion" - our lab coats are a testament that scientists can also appreciate all things beautiful. Alternatively, Moda D'oro in Italian could be interpreted as “Fashion Gold” in the sense of being top quality or something you’ve only dreamed about. Look at or try on an ordinary white baggy unisex lab coat and if it doesn’t inspire you to get to work in the lab, you’re the kind of scientist Modadoro designs for!
your fellow lab rats