Modadoro was born out of a school project at the University of Toronto, Canada in 2014. All of us three co-founders were doctoral scientist students working in biological labs. A course we took required students to look at areas in the science field that were ripe for innovation. That was the start of our journey.
The name Modadoro is derived from Italian. Alex - one of our founders - spent many years in this beautiful Mediterranean country that everybody around the globe knows as a fashion powerhouse. In Italian Adoro la Moda means "I love fashion" - our lab coats are a testament that scientists can also appreciate all things beautiful. Alternatively, Moda D'oro in Italian could be interpreted as “Fashion Gold” in the sense of being top quality or something you’ve only dreamed about. Look at or try on an ordinary white baggy unisex lab coat and if it doesn’t inspire you to get to work in the lab, you’re the kind of scientist Modadoro designs for!
your fellow lab rats