About us


Modadoro was born out of a school project at the University of Toronto in Toronto, Canada in 2014. A course we took required students to look at areas in the science field that were ripe for innovation. Our research showed that science students were dissatisfied with current lab coat offerings. That was the start of our journey.

We became an associate company at the Fashion Zone incubator at Ryerson University and spent part of the summer of 2014 making 50 lab coats for a hackathon event. It was quite a learning curve and we have since moved on to improving our design skills. We believe that women in science will be more comfortable in a lab coat that doesn't limit them to the one-size-fits-all white option.
Lab coats don’t need to be white, unless you’re planning to bleach them every week. They don’t need to be one-size-fits-all, unless we start cloning and standardizing young aspiring scientists genetically. And they don’t need to be made of a cheap poly-cotton blend either!
Our coats are unique, fun, fit like no other and are always 100% cotton for ultimate comfort and safety. Enjoy!

 

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 Our name

The name Modadoro is derived from Italian. Alex - one of our founders - spent many years in this beautiful Mediterranean country that everybody around the globe knows as a fashion powerhouse. In Italian Adoro la Moda means "I love fashion" - our lab coats are a testament that scientists can also appreciate all things beautiful. Alternatively, Moda D'oro in Italian could be interpreted as “Fashion Gold” in the sense of being top quality or something you’ve only dreamed about. Look at or try on an ordinary white baggy unisex lab coat and if it doesn’t inspire you to get to work in the lab, you’re the kind of scientist Modadoro designs for!  

 

your fellow lab rats